yoanbernabeu/producthunt-skills
Overview
This skill sets up analytics tracking optimized for a Product Hunt launch so you can measure ranking, referral traffic, conversions, and revenue. It guides you through configuring tracking tools, creating a launch dashboard, and preparing hourly monitoring and post-launch analysis. The focus is on capturing product-hunt attribution and conversion funnels that drive decisions during and after launch.
How this skill works
I configure site and product analytics (GA4, Plausible, Mixpanel/Amplitude) and map key events from Product Hunt to your systems. I create UTM conventions, implement event tracking for signups/trials/purchases, and build a real-time launch dashboard and hourly logging template. I also provide a manual Product Hunt tracking sheet and post-launch analysis template to convert raw data into learnings.
When to use it
- One week before launch to prepare tracking and dashboards
- Launch day for real-time monitoring and hourly logging
- Immediately after launch for conversion and cohort analysis
- When comparing Product Hunt traffic vs other acquisition channels
- When you need to set measurable goals for ranking, upvotes, or revenue
Best practices
- Install analytics code and verify events at least 48–72 hours before launch
- Use consistent UTM parameters (utm_source=producthunt, utm_medium=social, utm_campaign=launch_<date>)
- Track source on every conversion event (signup, trial start, purchase) for accurate attribution
- Create a single launch dashboard combining PH metrics, site traffic, and conversions for quick decision making
- Run a test conversion and verify funnels and alerts before go-time
Example use cases
- Prepare GA4 and Mixpanel events and dashboards one week before a Product Hunt launch
- Use a Plausible setup when you need privacy-first, real-time referrer metrics without consent banners
- Monitor hourly upvotes, rank, and signups during launch using the provided spreadsheet template
- Run post-launch cohort analysis to compare Product Hunt user retention and LTV vs other channels
- Set launch goals (visitors, signups, revenue) and fill the post-launch analysis template to capture learnings
FAQ
Use GA4 for broad web metrics and conversions, Mixpanel/Amplitude for product funnels and retention, and Plausible if you want a simple privacy-first real-time view. Combine two: GA4 + product analytics for depth.
How do I make sure Product Hunt traffic is tracked correctly?
Add utm_source=producthunt on all PH links, verify referrer filtering, and include source fields on every event (signup/trial/purchase). Test with sample clicks and conversions before launch.
What are the most critical events to track?
Track signup_started, signup_completed, trial_started, and purchase (with value and currency). Also ensure page views include the acquisition source for funnel segmentation.
19 skills
This skill helps you configure Product Hunt analytics, set up dashboards, and track launch metrics to optimize performance.
This skill helps you optimize your Product Hunt profile to build credibility and engagement before launch.
This skill helps craft an authentic first maker comment for Product Hunt launches that builds trust and encourages community engagement.
This skill helps you plan launches, prepare nominations, and mobilize voters to maximize success in the Product Hunt Golden Kitty Awards.
This skill helps you measure Product Hunt launch conversions and ROI by tracking signups, activations, and revenue across funnel stages.
This skill analyzes Product Hunt launches, benchmarks against top performers, and surfaces actionable strategies to improve your own POTD performance.
This skill helps you respond to Product Hunt comments effectively, maintaining engagement and momentum during launch.
This skill helps you plan a Product Hunt relaunch with timing, updates, and messaging to maximize impact and audience engagement.
This skill writes Product Hunt compliant messages for outreach, social posts, and supporter communications that follow guidelines and avoid penalties.
This skill helps you optimize Product Hunt launches by applying known ranking factors to craft timing, engagement, and quality-focused strategies.
This skill helps you monitor your Product Hunt launch in real time, interpreting metrics and guiding mid-launch adjustments for maximum impact.
This skill helps you design and optimize Product Hunt gallery images to showcase features, tell a compelling story, and maximize conversions.
This skill helps you identify top Product Hunt hunters, assess hunter-fit, and craft targeted outreach to boost your launch.
This skill helps you design scroll-stopping Product Hunt thumbnails and GIFs that communicate value quickly and boost clicks.
This skill coordinates social media campaigns for Product Hunt launches, timing posts, creating assets, and maximizing organic reach across platforms.
This skill helps you orchestrate authentic cross-platform community outreach for Product Hunt launches by crafting tailored posts and nurturing relations.
This skill helps you craft compelling Product Hunt newsletter pitches, maximize editorial coverage, and extend your launch visibility across Leaderboard,
This skill helps you craft compelling Product Hunt taglines under 60 characters that clearly communicate your value and boost clicks.
This skill writes converting Product Hunt descriptions using proven copywriting formulas to boost engagement and conversions.
