ph-newsletter-pitch_skill

Overview

This skill helps founders and makers get featured in Product Hunt newsletters to extend launch visibility beyond the product page. It explains newsletter types, editorial criteria, timing, and gives a ready-to-send pitch plan to maximize chances of inclusion. The guidance covers gallery prep, pitch structure, and follow-up opportunities.

How this skill works

The skill inspects Product Hunt newsletter types (daily Leaderboard, weekly Roundup, Frontier, and specialty editions) and maps editorial selection signals to actionable steps. It shows when automatic inclusion happens, what editors look for, and provides a concise email pitch template plus timing and checklist to coordinate launch day activity and post-launch follow ups.

When to use it

• Before launch to prepare visuals, tagline, and a unique angle
• On launch day to time your pitch and early engagement
• After launch to pitch for weekly or specialty editions
• When planning updates or milestones for re-features
• When targeting AI, developer, or design-specific newsletters

Best practices

• Lead with a clear, specific unique angle — don’t be generic
• Optimize first gallery image and include a short demo video when possible
• Send a brief, skimmable pitch with direct PH link before newsletter deadlines (≈7 AM PT)
• Launch at 12:01 AM PT and drive early high-quality engagement and comments
• Use UTMs and PH referrer checks to measure newsletter-driven traffic

Example use cases

• A SaaS founder preparing a launch who needs a concise pitch and gallery checklist
• An AI product team targeting The Frontier newsletter with an AI-specific angle
• A developer tool maker optimizing visuals for the Developer Tools edition
• A maker following up post-launch to pitch for the weekly Roundup
• A startup measuring the traffic impact after being featured in a newsletter