ph-conversion-tracking_skill

Overview

This skill tracks and optimizes conversions from a Product Hunt launch to measure real business impact. It helps you define primary conversions, capture attribution, and calculate ROI so you can decide whether the launch delivered value. Use it to find where visitors drop off and prioritize improvements that increase signups and revenue.

How this skill works

The skill captures Product Hunt traffic via UTMs and referrer checks, stores first-touch attribution, and records conversion events (signups, trials, purchases) in analytics. It computes funnel metrics (view→click, visit→signup, activation→paid), generates hourly and cohort reports, and produces ROI and CAC calculations. You get clear drop-off analysis and prioritized optimization steps for A/B testing.

When to use it

• Before launch to define conversions and tracking implementation
• During launch day for real-time monitoring and hourly logs
• Immediately after launch to perform funnel and cohort analysis
• When calculating launch ROI, CAC, and LTV comparisons
• When deciding whether to repeat or scale a Product Hunt campaign

Best practices

• Pick one primary conversion (signup, trial, or purchase) and several secondary events
• Capture source on first visit and persist it server-side or in a cookie
• Use UTMs + referrer checks to avoid missed attribution
• Monitor launch day hourly and set alerts for tracking failures
• Run focused A/B tests on the biggest drop-off to validate improvements

Example use cases

• Set up GA4 and server-side events to attribute signups to Product Hunt
• Run hourly dashboards during launch to spot morning vs. evening performance
• Calculate CAC and compare Product Hunt CAC to paid channels for budget decisions
• Perform cohort retention analysis to estimate LTV for PH-acquired users
• Identify and fix the landing-page funnel step with the highest drop-off