ph-description-writer_skill

Overview

This skill writes high-converting Product Hunt product descriptions using proven copywriting formulas like AIDA, PAS, FAB, BAB, and 4 Ps. It focuses on concise, scannable copy that highlights value, social proof, and a single clear call-to-action to drive launches and early adoption.

How this skill works

Provide your product name, target audience, core value proposition, and any social proof or metrics. The skill generates a short description (<=260 characters) and a full description formatted for Product Hunt, selecting an appropriate formula and tailoring tone, length, and structure for discovery and conversion.

When to use it

• Writing an initial Product Hunt short and full description for launch day
• Refining an existing Product Hunt description to improve conversion
• Adapting messaging to include new social proof or metrics
• Creating A/B variants using different copy frameworks
• Shortening or restructuring copy to meet Product Hunt readability limits

Best practices

• Lead with value, not features — put the user outcome first
• Keep paragraphs short (2–3 lines) and use bullets for scannability
• Include one clear CTA and avoid multiple competing actions
• Add specific social proof or numbers to support claims
• Use urgency or onboarding friction reduction sparingly and honestly

Example use cases

• Launch day: craft a punchy short description and longer pitch that converts browsers to signups
• Pre-launch iterations: generate variants with AIDA vs PAS to A/B test engagement
• Feature release: update the full description to highlight the new benefit and social proof
• SaaS signup flow: shorten messaging to a quick pitch for header placement
• Investor or partner demos: produce a concise one-paragraph summary plus bullet benefits