ph-golden-kitty_skill

Overview

This skill explains how to plan, nominate, and run a winning campaign for the Product Hunt Golden Kitty Awards. It covers timelines, category eligibility, campaigning tactics, and post-award actions to maximize visibility and long-term value. Use it to turn a strong Product Hunt presence into award momentum and credible PR outcomes.

How this skill works

The skill breaks the award process into four phases: pre-award launch strategy, nomination preparation, voting mobilization, and post-award follow-up. It inspects category fit, eligibility rules, typical timelines, voter behavior, and recommended messaging for email and social channels. It then produces a compact campaign plan and checklist you can adapt to your product and audience.

When to use it

• Planning your year to ensure award eligibility and visibility
• Preparing nomination materials and targeting the right category
• Running a voter mobilization campaign during the voting window
• Coordinating announcements, PR, and badge placement after results

Best practices

• Launch and maintain Product Hunt presence year-round to build advocates
• Pick the clearest, most relevant category and justify it with product impact
• Prepare short, personal email asks and one-click voting links for supporters
• Stage reminders: announce, remind mid-window, final push, then thank supporters
• Avoid buying votes, spamming communities, or pressuring voters

Example use cases

• A SaaS founder prepping nomination materials and a two-week voter campaign
• An AI tool owner choosing between 'AI & Machine Learning' and 'Product of the Year' categories
• A side-project maker mobilizing an early-user list for a short voting period
• A developer-tool team creating PR and badge placement plans in case of a win