cdeistopened/opened-vault
Overview
This skill creates high-converting Meta (Facebook & Instagram) ad creative using a research-driven 6 Elements framework, proven ad formats, and conversion-focused copywriting. I prioritize lo-fi, native-feeling ads that stop the scroll and feel authentic rather than produced. The output is ready-to-test ad concepts and variations optimized for different audience awareness levels.
How this skill works
I start with quick audience research to capture real language from reviews, support threads, social posts, and competitor ads. Then I write hooks first and build body copy using proven formulas (PAS, AIDA, Before-After-Bridge, Testimonial), match copy to the best native format, and assemble full ad concepts with media direction, headline, description, CTA, and landing alignment. Finally, I generate multiple variations for hook, format, and angle testing and deliver a quality checklist to ensure readiness for launch.
When to use it
- Creating Meta ad creative for cold, warm, or retargeting audiences
- Developing multiple variations for A/B testing
- Turning customer testimonials or reviews into native-feeling ads
- Selecting the best format to amplify a specific message or hook
- Preparing ad concepts that align closely with landing pages
Best practices
- Research audience language first — use verbatim quotes for higher relevance
- Write the hook before the body; hooks drive ~80% of performance
- Favor lo-fi, face-forward media over highly produced footage for native feel
- Match format to audience temperature (Notes App / Meme for cold; UGC / Testimonial for warm)
- Test hooks, formats, and emotional angles independently to find winners
Example use cases
- Cold awareness campaign using a Notes App ad with a problem-agitation hook
- Retargeting creative that converts testimonials into short testimonial cards with clear CTA
- Email-list offer using Product-Aware copy and a direct Apply Now CTA
- Scale testing: same message across 3 formats (text-over-video, Reddit screenshot, talking head) to find the highest-performing creative
- Rapid variation bundle: 5 hooks × 3 formats for one landing page to accelerate learning
FAQ
Start with 3–5 hook variations and 2–3 formats per high-priority concept to balance learning speed and budget.
What makes an ad feel native on Meta?
Lo-fi media, readable on mobile, first-person language, short headlines, and a clear but unobtrusive CTA that matches the landing page.
31 skills
This skill helps you craft high-converting Meta ads using the 6 Elements framework, lo-fi formats, and research-driven copy to boost engagement.
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