seo-content-production_skill

Overview

This skill orchestrates an end-to-end SEO content production workflow from keyword research through publication. It coordinates specialized tools for data, quality assurance, visuals, and CMS publishing so teams can produce targeted, brand-aligned articles efficiently. Use it to turn validated keywords into publish-ready content with built-in QA and publishing steps.

How this skill works

The skill drives a staged process: research (seomachine) → structure → source compilation → draft → quality-loop → visuals → publish (webflow-publish). It fetches SEO and traffic signals from seomachine, enforces brand and writing constraints, routes drafts through a five-judge quality loop, and triggers thumbnail generation and CMS upload. Credentials are expected to be managed securely; the skill orchestrates other specialized skills rather than duplicating their features.

When to use it

• Writing comparison articles (X vs Y) targeting high-intent searches
• Creating pillar guides or comprehensive curriculum guides for target keywords
• Producing how-to articles or listicles aimed at organic traffic growth
• Launching content pieces that require proprietary sourcing (books, podcasts, staff expertise)
• Coordinating multi-step workflows that need automated QA and CMS publishing

Best practices

• Validate keywords first: volume > 500/mo and difficulty < 30 before proceeding
• Define OpenEd's unique angle and at least three internal links before drafting
• Compile sources in priority order: OpenEd book → published content → transcripts → staff → external
• Run every draft through the quality-loop and resolve all blocking issues before publish
• Use short hooks, early tables for skimmers, and hyphenated dashes ( - ) per style rules

Example use cases

• Produce a 2,500-word comparison article after seomachine identifies a winnable keyword
• Create a pillar guide with 3+ proprietary sources and 5 internal links, then publish to Webflow
• Turn podcast transcripts into sourced sections of an evergreen curriculum guide
• Batch content briefs and competitor gap analyses for topic clusters prior to drafting
• Generate branded thumbnails and social cards automatically before CMS publish