dude-with-sign-writer_skill

Overview

This skill creates punchy, conversational one-liners in the “Dude With Sign” style — bold, shareable statements that stop scrolling. I focus on short, direct lines that validate feelings, call out everyday frustrations, or deliver a quick laugh. Use it for social captions, easel reveals, and single-sentence hooks, not long-form or formal messaging.

How this skill works

Pick one of twelve core patterns (Normalize, Stop, Observation, Rules, Pop Culture, etc.), write conversationally like texting a friend, and trim to a tight, specific line under ~15 words. I prioritize immediate clarity (the McDonald’s Test), shareability, and a bit of edge when appropriate. Output is optimized for image overlays, captions, and short video hooks.

When to use it

• Creating social captions that must land in a single glance
• Designing easel reveal lines for photos or live events
• Crafting a short hook for a video open
• Posting witty comments in threads or replies
• Generating A/B variants for paid creative with tight text limits

Best practices

• Choose a single pattern before writing to keep the take focused
• Keep it conversational and under 15 words; fragments are fine
• Make it specific — replace vague ideas with concrete images or actions
• Cut every unnecessary word; ruthlessly edit for clarity
• Add mild edge only if it serves the audience; avoid alienating language

Example use cases

• Easel reveal: back-to-camera setup + one-line punch on the sign
• Instagram caption: a standalone one-liner paired with a photo
• TikTok hook: question or command as the first frame to stop scrolling
• Comment section drop: short observation or pun to add value
• Ad headline variants: quick stop/normalize lines for creative testing