Aloja Raises €1.2M Seed to Scale AI Dynamic Pricing for Tour and Activity Operators

Aloja Closes €1.2M Seed Round

Aloja, an AI-powered dynamic pricing and revenue management platform built for tour, activity and attraction operators, has raised €1.2 million in Seed funding. The round was led by Archipelago Next, with participation from Decelera Ventures and Lanai Capital Partners.

What Aloja Does

Aloja targets a specific operational problem in the experiences sector: pricing. The platform connects to the reservation systems operators already run — including Bokun and Ventrata — and autonomously adjusts prices in real time. Those adjustments operate within floor and ceiling guardrails set by each operator, keeping human-defined boundaries on how far prices can move.

The approach is designed to avoid forcing operators onto new infrastructure. By integrating with existing reservation systems rather than replacing them, Aloja positions itself as a layer on top of the booking stack that operators already use day to day.

Traction Since Launch

Aloja launched in August 2025 and has moved quickly on commercial metrics. According to the company, it now operates in 12 countries and processes more than US$2 million in gross booking value per month.

The company also reports that customers average a 17 percent revenue uplift within their first three months on the platform. For tour, activity and attraction operators — businesses with perishable inventory and demand that shifts with seasonality, weather and booking windows — that figure is the core of the sales pitch.

Why This Segment Matters

Dynamic pricing is well established in airlines and hotels, but the tours, activities and attractions market has historically lagged. The sector is fragmented, with many operators running small teams and lean technology budgets. That fragmentation cuts both ways: it makes distribution harder, but it also means pricing decisions are often still made manually or through static rate cards.

Aloja's bet is that operators will adopt automation if it plugs into the systems they already trust and if the automation respects operator-set limits. The guardrail design is notable — it addresses a common objection among operators who are wary of handing pricing control to software.

The Round

• Round type: Seed
• Amount: €1.2 million
• Lead investor: Archipelago Next
• Additional investors: Decelera Ventures, Lanai Capital Partners

What to Watch

The key questions for Aloja going forward are depth versus breadth. Operating in 12 countries at an early stage suggests broad reach, but the durability of the model will depend on how deeply the platform penetrates each operator's pricing decisions and how much of the resulting revenue uplift it can capture.

The reported US$2 million in monthly gross booking value gives a baseline. Growth in that figure — and in the number of connected reservation systems — will indicate whether Aloja can convert its integration strategy into a defensible position in the experiences technology stack.

For now, the company has fresh capital, a named lead investor, and a clear articulation of the problem it solves: real-time pricing for operators who have historically priced in the rearview mirror.