Bekia Raises $765K Seed Round Led by Madica to Scale Egypt's Waste-Tech Transaction Layer

Bekia Closes $765K Seed Round

Bekia, a Cairo-based waste-technology startup, has raised a $765,000 seed round led by Madica. The round also included participation from Catalyst Fund and Jambaar Capital.

What Bekia Does

Bekia digitises Egypt's informal recycling trade. Founded by Alaa Afifi, the company began as a consumer app for booking household waste pickups, featuring benchmark-rate weighing and digital payment. It has since evolved into a transaction layer connecting informal collectors, households and industrial recycling plants.

Business Model

Bekia monetises through three channels:

• Corporate waste contracts
• Margins on material sales
• A refurbished electronics line

Reported Traction

According to the company, Bekia has:

• Diverted more than 25,000 tonnes of material from landfill
• Onboarded 2,400-plus collectors
• Reached 100,000 retail clients

The Round at a Glance

• Company: Bekia
• Headquarters: Cairo, Egypt
• Stage: Seed
• Amount: $765,000 USD
• Round type: Seed
• Lead investor: Madica
• Additional investors: Catalyst Fund, Jambaar Capital
• Funding date: September 15, 2026

Why It Matters

Bekia sits at the intersection of two structural features of the Egyptian market: a large informal waste-collection workforce and growing demand from industrial recycling plants for reliable, traceable material supply. By acting as a transaction layer rather than a single-sided consumer app, the company positions itself between collectors, households and industrial buyers — a position that can support multiple revenue lines, from corporate contracts to material margins to refurbished electronics.

The reported figures — 25,000-plus tonnes diverted, 2,400-plus collectors onboarded and 100,000 retail clients — indicate that Bekia has moved beyond pilot scale in its home market. For an acquisition-oriented audience, the relevant question is whether that transaction layer is defensible: the collector network and the corporate contract book are the assets most likely to be examined in any future deal.

Use of a Seed Round

At the seed stage, capital of this size is typically directed toward deepening supply-side density, expanding the collector network and strengthening the commercial pipeline of corporate waste contracts. Bekia's stated model suggests the company will continue to build out the infrastructure that connects informal collectors to industrial recycling demand.

Context

The round is led by Madica, with Catalyst Fund and Jambaar Capital participating. The presence of multiple institutional investors at the seed stage reflects continued interest in waste-management and circular-economy infrastructure across emerging markets, where informal supply chains are large but largely undigitised.

Summary

Bekia has raised $765,000 in seed funding led by Madica, with Catalyst Fund and Jambaar Capital participating. The Cairo-based company digitises Egypt's informal recycling trade through a transaction layer linking collectors, households and industrial recycling plants, and reports more than 25,000 tonnes diverted from landfill, 2,400-plus collectors onboarded and 100,000 retail clients.