TODAY raises €2.8M seed to scale AI sales OS for financial and insurance advisors

TODAY Secures €2.8M Seed Round

TODAY (UseToday ApS), a Copenhagen- and Berlin-based startup founded in 2024, has raised a €2.8 million seed round. The round was led by High-Tech Gründerfonds and included participation from SeedX, Insurtech Gateway, Lucid Capital, Herbert Rogenhofer and Pierre Dubosq.

What TODAY Does

TODAY builds an AI sales operating system for financial and insurance advisors. The platform is designed around compliant AI agents that support advisors across the client relationship and back office. According to the company, its agents can:

• Transcribe client meetings
• Generate IDD-compliant documentation
• Handle back-office tasks
• Answer incoming calls
• Coach advisors

In addition to the core operating system, TODAY offers a simulation product that lets advisors practise client conversations against configurable AI customers.

Traction in the DACH Region

The company reports that more than 3,500 advisors at insurers, distributors and independent brokers across the DACH region use the platform. TODAY says the platform lifts advisor revenue by up to 10% and saves roughly five hours of admin work per week.

Why It Matters for the Market

The funding lands in a segment where compliance documentation and administrative overhead are persistent cost centres for insurers, distributors and brokers. TODAY's positioning combines meeting transcription, regulatory documentation generation and advisor coaching in a single system aimed at regulated advisory workflows. The IDD-compliant documentation capability is particularly relevant for insurance distribution, where documentation obligations are a core operational requirement.

Round Details at a Glance

• Company: TODAY (UseToday ApS)
• Headquarters: Copenhagen and Berlin
• Founded: 2024
• Stage: Seed
• Amount: €2.8 million
• Lead investor: High-Tech Gründerfonds
• Other investors: SeedX, Insurtech Gateway, Lucid Capital, Herbert Rogenhofer, Pierre Dubosq
• Announced: 8 October 2026

Acquisition Perspective

For strategic buyers in insurance distribution, brokerage software and advisor tooling, TODAY represents an early-stage asset with a defined vertical focus and reported adoption across more than 3,500 advisors in DACH. The combination of compliance documentation, back-office automation and advisor coaching creates multiple integration points with incumbent broker management systems and insurer platforms. The seed round, led by High-Tech Gründerfonds with insurtech-focused participation from Insurtech Gateway, provides capital to develop the platform further and expand its footprint in the region.