TODAY (UseToday ApS) is a Copenhagen- and Berlin-based startup founded in 2024 that builds an AI sales operating system for financial and insurance advisors. Its compliant AI agents transcribe client meetings, generate IDD-compliant documentation, handle back-office tasks, answer incoming calls and coach advisors, while a simulation product lets advisors practise client conversations with configurable AI customers. More than 3,500 advisors at insurers, distributors and independent brokers across the DACH region use the platform, which the company says lifts advisor revenue by up to 10% and saves about five hours of admin work per week.
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Oct 8, 2026
Latest raise
Funding activity · 1 round
Oct 8, 2026
EUR 2.8M
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Led by High-Tech Gründerfonds
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