Enhance Raises $18.2M Series A to Scale Personal Training Operating System

Enhance Raises $18.2M Series A

Enhance, a fitness technology company founded in Dubai in 2018, has raised $18.2 million in Series A funding. The round was backed by Global Ventures.

What Enhance Does

Enhance positions itself as the operating system for the personal training market. Its platform is built around two connected products:

• A consumer app for booking certified personal trainers.
• Enterprise software that lets gym chains run personal training operations end to end, covering bookings, trainer management, payments and performance data, with AI-assisted tools.

The company's model spans both sides of the PT market — the individual consumer looking for a trainer and the gym operator that needs to manage trainers, schedules, payments and performance at scale.

Scale and Footprint

According to the company, Enhance powers more than 700 gyms across the UAE, Saudi Arabia, Qatar, Bahrain and the US. That footprint includes running GymNation's PT operation region-wide, as well as serving US chains such as Crunch Fitness and UFC Gym.

On the supply and activity side, Enhance supports over 15,000 trainers and more than 500,000 booked sessions a month.

Why the Round Matters

The raise gives Enhance additional capital at the Series A stage to build on an operating footprint that already spans the Middle East and the United States. For a company whose product is infrastructure for gym chains rather than a single consumer app, the combination of enterprise software and consumer demand is central to its positioning.

Round Details

• Company: Enhance
• Round type: Series A
• Amount: $18,200,000 USD
• Date: September 2, 2026
• Investor: Global Ventures

What to Watch

Enhance's stated reach — 700-plus gyms, 15,000-plus trainers and 500,000-plus monthly booked sessions — makes it a notable player in the personal training software category. The Series A provides capital to continue serving gym chains across its existing markets and beyond.

For acquirers and strategic partners, Enhance represents a scaled operating layer for PT operations, with enterprise relationships across regional and US gym brands.