UIN Raises $2M Seed Led by EWA Capital to Scale Behavioral Engagement Middleware

UIN Closes $2M Seed Round

UIN, a Buenos Aires-based behavioral engagement middleware company, has raised $2 million in Seed funding. The round was led by EWA Capital, with participation from ADN.vc, Angel Hub Ventures, GAIN | Guadalajara Angel Investor Network, B Venture Capital, Driven VC, New Ventures, Ferter, LAN Accelerator, Sirius Software, Ignacio Juan Nunez, and Santiago Siri. The funding date is September 3, 2026.

What UIN Does

Founded in 2025 by Facundo Corsi and Manuel Heredia, UIN is led by the co-founders of the Argentine gamer wallet n1u, which reached around 2 million users before being acquired. The company's BehaviorOS platform plugs in via API to the apps of banks, fintechs, digital wallets, retailers, and telcos. It analyzes transactional behavior and fires personalized interventions — missions, challenges, streaks, and AI-personalized incentives — to lift usage frequency, product adoption, and retention.

The platform is backed by an EngagementScore model that flags early churn signals, giving clients a way to act on retention risk before customers disengage.

Business Model and Traction

UIN combines a monthly license fee with a per-trigger outcome fee, aligning revenue with measurable engagement results. The company serves clients in Argentina, Peru, Ecuador, and Mexico, and reported crossing US$1 million in annualized run-rate within its first year of operation.

Why This Round Matters

The Seed round gives UIN capital to build on early commercial momentum in Latin America. The investor group spans venture funds, accelerators, and angel investors across the region, including GAIN's Guadalajara network and individual backers such as Santiago Siri. For a company founded in 2025, crossing US$1M in annualized run-rate and serving four markets is a notable early signal.

Acquisition Angle

UIN sits at the intersection of behavioral analytics and engagement infrastructure — a category that strategic acquirers in banking software, fintech infrastructure, and customer engagement platforms have historically pursued. Its API-first middleware model means it can be embedded into existing digital banking and wallet stacks rather than replacing them, which lowers integration friction for potential acquirers. The founding team's prior exit with n1u adds a track record of building and selling consumer-scale financial products in Latin America.

Key Facts

• Company: UIN
• Headquarters: Buenos Aires
• Founded: 2025
• Founders: Facundo Corsi and Manuel Heredia
• Product: BehaviorOS behavioral engagement middleware
• Round: Seed
• Amount: US$2,000,000
• Date: September 3, 2026
• Lead Investor: EWA Capital
• Other Investors: ADN.vc, Angel Hub Ventures, GAIN | Guadalajara Angel Investor Network, B Venture Capital, Driven VC, New Ventures, Ferter, LAN Accelerator, Sirius Software, Ignacio Juan Nunez, Santiago Siri
• Markets Served: Argentina, Peru, Ecuador, Mexico
• Reported Traction: Crossed US$1M annualized run-rate within first year of operation