UIN is a Buenos Aires-based behavioral engagement middleware company founded in 2025 by Facundo Corsi and Manuel Heredia, the co-founders of the Argentine gamer wallet n1u (around 2 million users, later acquired). Its BehaviorOS platform plugs in via API to the apps of banks, fintechs, digital wallets, retailers and telcos, analyzes transactional behavior and fires personalized interventions - missions, challenges, streaks and AI-personalized incentives - to lift usage frequency, product adoption and retention, backed by an EngagementScore model that flags early churn signals. The company combines a monthly license fee with a per-trigger outcome fee, serves clients in Argentina, Peru, Ecuador and Mexico, and reported crossing US$1M in annualized run-rate within its first year of operation.
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Sep 3, 2026
Latest raise
Funding activity · 1 round
Sep 3, 2026
$2M
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Led by EWA Capital
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