Tokyo Hotel Operator 10pct. Secures ¥400M Series A Led by Global Brain | VeilStrat

10pct. (Ten Percent), a Tokyo-based hotel operator, has raised ¥400 million in a Series A round led by Global Brain Corporation, with participation from GMO VenturePartners and Delight Ventures. The funding was announced on September 2, 2026.

Company Overview

Founded in 2023, 10pct. runs and manages inns and hotels across Japan, including properties in Kyoto, Hakuba, and Minakami Onsen. The company leverages AI and data to drive revenue management, shift scheduling, and its own booking engine. Positioning itself as a brandless ghost operator, it supports property owners with finance, marketing, DX, and operations improvement.

Beyond its core hotel operations, 10pct. is extending its expertise into a hotel-management DX platform, M&A advisory for lodging, and area branding for municipalities and tourism bodies. Its stated mission is to expand the area of Japanese tourist destinations to ease overtourism.

Funding Details

Round Type: Series A
Amount: ¥400 million
Lead Investor: Global Brain Corporation
Other Investors: GMO VenturePartners, Delight Ventures
Announcement Date: September 2, 2026

The new capital will help 10pct. further develop its technology-driven approach to hotel management and expand its services across Japan.