10pct. (Ten Percent) is a Tokyo-based hotel operator founded in 2023 that runs and manages inns and hotels across Japan, including Kyoto, Hakuba and Minakami Onsen, using AI and data to drive revenue management, shift scheduling and its own booking engine. Positioning itself as a brandless ghost operator, it supports property owners with finance, marketing, DX and operations improvement, and is extending that know-how into a hotel-management DX platform, M&A advisory for lodging, and area branding for municipalities and tourism bodies. Its stated mission is to expand the area of Japanese tourist destinations to ease overtourism.
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Sep 2, 2026
Latest raise
Funding activity · 1 round
Sep 2, 2026
JPY 400M
Series A
Led by Global Brain Corporation
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