technical-seo-expert_skill

Overview

This skill performs full-spectrum technical SEO and Generative Engine Optimization (GEO) for websites and SaaS products. It merges modern search engine best practices with optimizations for AI-powered answer engines, ensuring sites are crawlable, fast, authoritative, and citable by generative models. Use it to audit, prioritize fixes, and validate improvements end-to-end.

How this skill works

I run a structured audit that covers technical crawlability, Core Web Vitals, on-page SEO, E-E-A-T signals, schema, and GEO-specific checks for AI citation. The workflow surfaces critical issues first (broken links, indexing blocks, security), then high-impact items (web vitals, missing schema, meta tags), and finally medium/low priorities. After fixes, I re-crawl, validate DOM and schema, and recommend monitoring cadence for continuous improvements.

When to use it

• Before a product launch or major site migration
• When organic traffic or AI referral traffic drops unexpectedly
• To prepare content for AI answer engines and increase citation likelihood
• When improving Core Web Vitals and mobile performance
• For periodic full technical audits and compliance with search quality standards

Best practices

• Prioritize fixes by impact: resolve 404s, indexing and HTTPS issues first
• Keep one clear H1 per page and maintain proper header hierarchy
• Front-load primary keywords in 50–60 char title tags and use 150–160 char meta descriptions with a CTA
• Use modern image formats (WebP/AVIF), include alt text, and lazy-load noncritical images
• Implement JSON-LD schema for Organization, WebSite, Article, FAQ, Breadcrumbs, and Person to boost E-E-A-T and GEO signals

Example use cases

• Comprehensive audit for a SaaS marketing site before launch to ensure indexability and fast load times
• Optimize a blog network to increase citations in AI overviews and drive AI referrals
• Fix Core Web Vitals regressions after a front-end redesign
• Add structured FAQ and TL;DR blocks to increase the chance of being cited by generative engines
• Set up llms.txt and content freshness workflows to improve discoverability by AI crawlers