seo-content-strategy_skill

Overview

This skill helps SaaS founders plan and execute an SEO-driven content strategy that generates organic signups. It focuses on keyword intent mapping, content architecture, on-page optimization, internal linking, and a prioritized content calendar. Use it to turn product value into findable, conversion-ready pages.

How this skill works

The skill inspects your product, target audience, main features, and competitors to generate a prioritized sitemap and content plan. It performs keyword intent mapping, recommends page types per intent, and produces meta tag templates, heading structures, and image optimization guidance. It also builds an internal linking plan and a 3-month content calendar focused on high-conversion pages first.

When to use it

• Planning an SEO content strategy for a new or existing SaaS product
• Doing keyword research and mapping keywords to page intent
• Creating a prioritized content calendar to drive organic signups
• Optimizing existing pages for search intent, meta tags, and headings
• Designing an internal linking structure and topic clusters

Best practices

• Prioritize bottom-of-funnel pages (pricing, comparisons, feature pages) before top-of-funnel content
• Target intent, not just keywords: one page per intent to avoid cannibalization
• Start with low-competition long-tail keywords and scale to broader terms as authority grows
• Use descriptive anchor text and ensure each blog links to at least one product page
• Optimize meta tags, heading structure, and image formats for performance and clarity
• Measure monthly with Search Console and organic-signup tracking (UTMs)

Example use cases

• Generate a sitemap and URL patterns for homepage, features, comparisons, and use-case pages
• Produce 20 keyword suggestions classified by intent with competition estimates and page-type recommendations
• Create on-page SEO assets: title tag, meta description, OG tags, H1/H2 outline for a feature page
• Build an internal linking plan: audit links, suggest 2–3 internal links per page, and identify orphan pages
• Draft a 3-month content calendar with 2 bottom-funnel, 2 mid-funnel, and 1 top-funnel post per month