running-marketing-campaigns-agent-skill_skill

Overview

This skill plans, creates, and optimizes end-to-end digital marketing campaigns across content, social, email, SEO, and AI visibility. It generates and validates UTM parameters and tracking URLs, builds content calendars and email sequences, and recommends measurement frameworks. The skill supports beginners with templates and explanations, and experienced marketers with benchmarks, automation scripts, and compliance checks.

How this skill works

Ask for a campaign or a specific task (e.g., create a marketing campaign, build email sequences, set up UTM tracking) and the skill loads relevant frameworks and templates. It produces concrete outputs: UTM parameter strings, content calendar entries, email sequence outlines, SEO checklists, GEO/AI visibility recommendations, and KPI dashboards. It also validates tracking, checks brand voice compliance, and suggests launch and measurement steps to ensure campaigns are testable and measurable.

When to use it

• Create a new product launch or go-to-market plan
• Plan a content strategy and build a content calendar
• Build multi-step email sequences (welcome, nurture, offer)
• Generate and validate UTM parameters and tracking URLs
• Optimize content for SEO, AI visibility (GEO/LLMO/AEO), or voice search
• Set up campaign measurement, KPIs, and GA4 alignment

Best practices

• Use consistent UTM naming: lowercase, hyphens, no spaces; align with GA4 channels
• Map content to funnel stages (TOFU/MOFU/BOFU) and repurpose across channels
• Test email sequences and links in preview before sending; monitor deliverability
• Define clear KPIs and baseline metrics before launch; validate conversion tracking
• Keep brand voice rules and banned-words checks as part of pre-launch QA

Example use cases

• Generate a campaign tracking URL set for a Spring Sale with source, medium, and campaign UTMs
• Draft a 4-email nurture sequence for new signups with timing and CTA suggestions
• Build a quarter-long content calendar with target keywords, funnel stage, and distribution plan
• Run an SEO and AI-visibility checklist to optimize pages for LLMs and voice search
• Create a campaign validation checklist to confirm tracking, content compliance, and launch readiness