plg-metrics_skill

Overview

This skill helps you define, measure, and act on the KPIs that matter for product-led growth (PLG). It delivers a complete metrics framework—from acquisition through monetization and retention—so you can build a growth dashboard and set concrete KPI targets. Use it to choose a North Star metric, define PQLs, and align teams around leading indicators.

How this skill works

I guide you through diagnostic questions to surface business model, growth loop, core value action, and stage. Then I map metrics into a PLG stack (Acquisition, Activation, Engagement, Monetization, Retention, PQL) with formulas, benchmarks, and cadences. I also provide a North Star framework, metric definition template, dashboard layouts, and guidance on leading vs. lagging indicators.

When to use it

• Design or audit a PLG metrics framework
• Build an executive or team-level PLG dashboard
• Set KPI targets for activation, conversion, or NRR
• Define a North Star metric or validate one
• Create metric definition cards and ownership

Best practices

• Start with diagnostic questions to match metrics to business model and stage
• Define the Aha Moment as an outcome, not a feature
• Prioritize leading indicators (activation, engagement) to move lagging outcomes (MRR, retention)
• Create explicit metric cards: formula, data source, owner, cadence, and alert thresholds
• Segment metrics by plan, cohort, and acquisition channel to surface root causes

Example use cases

• Create a weekly executive dashboard showing North Star, MRR, activation, and NRR
• Define Activation Rate and Time-to-Value with exact formulas and targets for onboarding experiments
• Design a PQL definition and track PQL-to-closed-won conversion for product-led sales
• Set up a free-to-paid conversion goal and track natural rate of conversion vs. sales-assisted
• Build an engagement score combining core actions, weights, and validation against retention