copy-validator_skill

Overview

This skill validates sales copy, landing pages, email sequences, and marketing messaging against a Hook-Story-Offer scorecard derived from direct-response principles. It produces an objective numeric score, highlights weak dimensions, and delivers precise rewrites for any element scoring below threshold. Use it to check copy quality before publishing and to prioritize edits that improve conversion.

How this skill works

Provide the copy, its type (headline, email, landing page), the campaign goal, and target audience. The skill scores six dimensions—Hook Power, Story Resonance, Proof Stacking, Offer Presentation, Urgency/Scarcity, and CTA Strength—then applies weights to compute a 0–100 rating. For any dimension below the pass threshold it gives a diagnosis, explains the conversion impact, and supplies an exact rewrite or improvement suggestions. It also categorizes the overall copy into actionable bands (Conversion Copy, Strong, Leaky, Weak, Broken).

When to use it

• You want a quick objective rating before publishing ads, emails, or landing pages.
• You need a prioritized list of fixes for low-converting copy.
• You want rewritten alternatives for weak headlines or CTAs.
• You’re testing variants and need consistent scoring for A/B decisions.
• You need to validate proof and urgency mechanisms before launch.

Best practices

• Provide context: campaign goal, target audience, and funnel stage for precise scoring.
• Paste the full live text including headlines, subheads, body, and CTA for accurate assessment.
• Flag any hard constraints (brand tone, legal claims) so rewrites stay compliant.
• Use the provided rewrites directly as test variants in A/B experiments.
• Treat scores as diagnostic: focus first on Hook and Offer if total score is low.

Example use cases

• Rate a hero section and get a revised headline plus subhead and CTA you can swap in immediately.
• Validate an email sequence and receive prioritized fixes for subject lines, body storytelling, and CTAs.
• Audit a landing page to identify missing proof elements and a clearer value stack for the offer.
• Assess ad copy to ensure the hook stops scroll and the CTA aligns with the landing page.
• Evaluate webinar registration pages to strengthen urgency and presenter credibility.