keyword-research_skill

Overview

This skill identifies high-impact keywords using the 6 Circles Method to align search demand with your positioning and commercial goals. It helps you find keywords your audience actually uses, avoid competitor blind spots, and prioritize terms you can realistically rank for. Use it to build a targeted SEO keyword list that drives traffic and conversions.

How this skill works

The method inspects six overlapping criteria: positioning alignment, customer language, competitor blind spots, meaningful search volume, your ability to create superior content, and commercial intent. You collect candidate phrases, validate them against each circle, and keep only keywords that satisfy all six. The result is a prioritized keyword set organized into clusters ready for content planning.

When to use it

• Planning a content strategy or editorial calendar
• Finding SEO opportunities for a new product or landing page
• Discovering the exact phrases your audience searches for
• Prioritizing topics that can realistically rank and convert
• Auditing existing keywords to focus on business-impacting terms

Best practices

• Start with your positioning—narrower, differentiated angles outperform generic head terms
• Use real customer language from support, sales calls, and social channels
• Aim for keywords with roughly 100–10,000 searches/month to balance volume and rankability
• Confirm you can produce better content than current top results before targeting a term
• Prioritize keywords with clear commercial intent or lead-generation potential

Example use cases

• A SaaS startup identifying mid-funnel keywords that attract trial signups (e.g., 'async project management for remote teams')
• A marketing team finding untapped topic clusters competitors ignore
• A content manager converting product positioning into targeted blog topics
• An agency auditing a client’s keyword portfolio to remove low-value or overly competitive terms
• A founder validating whether search demand matches their niche positioning