seo-aeo-best-practices_skill

Overview

This skill collects practical SEO and AEO best practices focused on EEAT principles, structured data, and technical SEO tactics. It guides implementers on metadata, sitemaps, JSON-LD, and content signals that help both search engines and AI answer systems. Use it to make content more discoverable, credible, and usable by search and AI assistants.

How this skill works

The skill inspects typical publishing elements—page metadata, Open Graph tags, robots/sitemap configuration, and JSON-LD structured data—to identify gaps and improvement opportunities. It emphasizes EEAT-aligned content signals (experience, expertise, authoritativeness, trustworthiness) and maps optimizations that increase the chance of selection by AI answer engines. Recommendations are actionable and focused on implementation rather than theory.

When to use it

• When adding or reviewing page metadata and Open Graph tags
• When creating or validating sitemaps and robots.txt
• When implementing JSON-LD structured data for content, products, articles, or FAQs
• When optimizing content for featured snippets and AI assistant answers
• When auditing content quality against EEAT principles
• When preparing content to be consumed by AI-based answer engines

Best practices

• Apply clear, descriptive title tags and meta descriptions that reflect user intent and contain primary keywords
• Implement JSON-LD using standard schema types (Article, FAQPage, Product, Organization) and validate with structured data testing tools
• Signal EEAT: display author bylines, bios with credentials, publication dates, and verifiable sources or citations
• Maintain an up-to-date sitemap and robots.txt; ensure important pages return 200 and are included in the sitemap
• Optimize for readability and direct answers: use headings, short paragraphs, lists, and explicit question/answer patterns for AEO
• Monitor performance and errors via Search Console and structured data reports; iterate on content and markup

Example use cases

• Publishing a long-form how-to: add Article schema, author profile, and step-by-step markup to improve EEAT and AEO selection
• Launching an e-commerce product: include Product schema, accurate pricing/availability, and canonical tags to boost search visibility
• Migrating a site: regenerate sitemaps, update robots rules, and validate structured data to avoid indexing losses
• Creating FAQ content aimed at voice and assistant answers: mark up Q/A with FAQPage schema and concise responses
• Auditing an existing blog network: evaluate EEAT signals, fix thin content, and standardize metadata across posts