market-research_skill

Overview

This skill performs deep market analysis for iOS and macOS app ideas, delivering TAM/SAM/SOM, growth trends, market maturity, entry barriers, distribution channels, and revenue potential. It’s designed as a follow-up after problem discovery to inform go/no-go decisions and revenue targets. Outputs are practical, data-driven, and scoped to Apple platform distribution.

How this skill works

I define the market scope, then size it using top-down and bottom-up methods to estimate TAM, SAM, and SOM. I analyze historical and projected growth, assess maturity and lifecycle stage, map entry barriers and distribution channels, and estimate revenue using ARPU, conversion, and LTV assumptions. Findings include quantitative estimates, key drivers, headwinds, and a clear opportunity assessment for the next 1–3 years.

When to use it

• After product discovery to validate opportunity
• When you need TAM/SAM/SOM for investor or planning decks
• To evaluate growth potential and market maturity
• Before committing engineering and marketing resources
• When estimating revenue potential and LTV for pricing or fundraising

Best practices

• Define a precise market scope (platform, user segment, feature set) before sizing
• Use both top-down reports and bottom-up user/spend models for TAM
• Be conservative with assumptions; validate with proxies and multiple sources
• Prioritize distribution strategy (App Store ASO, direct website, communities) early
• Run sensitivity scenarios for SOM based on realistic conversion and churn rates

Example use cases

• Estimate TAM/SAM/SOM for an iOS-only habit-tracking app
• Assess growth and maturity for AI-powered macOS productivity tools
• Evaluate revenue potential and realistic Year 1/3 forecasts for a subscription app
• Identify major entry barriers and recommended go-to-market channels
• Prepare market context and numbers for investor pitch or product requirements