marketing-demand-acquisition_skill

Overview

This skill provides an expert demand generation and acquisition playbook for Series A+ startups scaling in the EU, US, and Canada. It covers multi-channel campaign planning, paid media optimization (LinkedIn, Google, Meta), SEO strategy, partnership programs, and HubSpot integration. Includes practical templates like a CAC calculator, campaign brief, channel playbooks, and international expansion tactics.

How this skill works

The skill inspects campaign goals, budgets, channels, and audience signals to recommend full-funnel tactics (TOFU→MOFU→BOFU) and channel-specific optimizations. It outputs concrete assets: campaign briefs, UTM conventions, HubSpot setup steps, bid and creative frameworks, keyword tiers, and technical SEO checklists. It also provides scaling rules, KPI mappings (MQLs, SQLs, CAC, ROAS), and region-specific playbooks for EU and US/Canada expansion.

When to use it

• Planning or briefing a multi-channel demand generation campaign for Series A+ SaaS
• Optimizing paid media performance (LinkedIn, Google Search, Meta) to hit CAC targets
• Building or prioritizing an SEO program for international expansion
• Setting up HubSpot campaign tracking, lead scoring, and attribution
• Designing partner programs or co-marketing to accelerate pipeline

Best practices

• Use a full-funnel brief for every campaign with clear success metrics and SLA for SDR handoff
• Tag all assets with standardized UTM parameters and sync LinkedIn Lead Gen with HubSpot
• Start paid tests with controlled budgets, scale winners +20% weekly if CAC < target
• Prioritize technical SEO (sitemaps, hreflang, Core Web Vitals) before content scale
• Localize messaging and offers for EU markets and ensure GDPR-compliant consent flows

Example use cases

• Launch a 90-day LinkedIn ABM campaign targeting Director+ roles in the EU to generate 50 SQLs
• Optimize Google Search campaigns: protect brand terms, test competitor keywords, adopt tCPA after 50+ conversions
• Set up HubSpot campaign with lead scoring rules, attribution reports, and a 4-hour enterprise SLA
• Design a Meta funnel for an SMB-focused product with lookalike audiences and video creatives
• Perform a technical SEO audit and implement hreflang and localized landing pages for DE/FR/ES