competitive-analysis_skill

This skill helps you perform competitive intelligence and market analysis to inform strategic product positioning and differentiation.

Python

2

GitHub Stars

1

Bundled Files

2 months ago

Catalog Refreshed

4 months ago

First Indexed

Readme & install

Copy the install command, review bundled files from the catalogue, and read any extended description pulled from the listing source.

Installation

Preview and clipboard use veilstrat where the catalogue uses aiagentskills.

npx veilstrat add skill pluginagentmarketplace/custom-plugin-product-manager --skill competitive-analysis

SKILL.md3.6 KB

Overview

This skill helps product teams perform competitive intelligence, market analysis, and strategic positioning to drive product differentiation. It provides practical templates and calculations for TAM/SAM/SOM, competitor matrices, SWOT and Porter’s Five Forces, and ready-to-use battlecards. Use it to turn market signals into roadmap priorities and clear sales messaging.

How this skill works

The skill inspects market size inputs, competitor feature sets, pricing, and qualitative sources (web, reviews, interviews) to generate structured outputs: TAM/SAM/SOM estimates, competitor matrices, SWOTs, and battlecards. It guides a rapid assessment workflow for new entrants, lost deals, and feature gaps, and produces checklists to keep intelligence current. Outputs are actionable: prioritization suggestions, messaging themes, and defensive or offensive product moves.

When to use it

Validating market opportunity and sizing before roadmap commitments
Preparing sales and product teams for competitor encounters or launches
After lost deals to run win/loss analysis and update positioning
When a new competitor or substitute appears in the market
Before investor meetings or strategic planning sessions

Best practices

Document assumptions for TAM/SAM/SOM and refresh quarterly
Use multiple intelligence sources: public, product, customer, community, industry
Keep a living competitor matrix and update feature parity monthly
Create concise battlecards tailored to buyer segments and distribute to sales
Prioritize feature gaps by customer impact and time-to-deliver

Example use cases

Estimate SOM for a new vertical using TAM/SAM/SOM templates and realistic adoption rates
Map competitor features and pricing to identify where to undercut or differentiate
Run a win/loss interview workflow, extract objections, and update battlecards
Perform a rapid competitive assessment when a new startup raises funding in your space
Use SWOT and Porter’s Five Forces to inform strategic partnership or exit decisions

FAQ

Refresh quarterly for major markets; update immediately for new entrants, pricing changes, or strategic shifts.

What inputs are needed for TAM/SAM/SOM?

You need total customer count estimates, average deal size, segment reach percentage, and a realistic market-share projection for the time horizon.