url-intent-parser_skill

Overview

This skill parses product and landing page URLs and converts them into executable advertising briefs across Meta, Google Ads, TikTok, YouTube, Amazon Ads, Shopify Ads, and DSP/programmatic. It focuses on extracting offer, CTA, and conversion surfaces to produce channel-aware launch plans tied to measurable KPIs. Outputs are structured for direct handoff into campaign setup and tracking requirements.

How this skill works

The parser validates the URL, infers page type (product, marketplace listing, lead form, landing page), and extracts the offer, CTA, pricing clues, and conversion touchpoints. It maps extracted intent to a primary business goal and KPI, proposes channel-specific hypotheses, and emits a launch hand-off JSON payload with tracking and budget guidance. It flags uncertainty, missing inputs, or policy/tracking risks and includes a stop-loss condition when spend is recommended.

When to use it

• When you need an executable ad brief from a product or landing URL
• Before launching multi-channel paid media to align KPIs and tracking
• To convert marketplace listings or Shopify pages into demand-capture plans
• When testing creative and channel fits for Meta, TikTok, or programmatic
• If you need a validated launch payload for ad ops or agency handoff

Best practices

• Provide at least one reachable URL and the business_goal to avoid follow-ups
• Include target_audience_hint and current_kpi_baseline when available for higher confidence
• Treat the parser output as a starting brief — validate creative and tracking before spending
• Prioritize channel-specific guidance (e.g., creative cadence for Meta/TikTok; search intent for Google/Amazon)
• Always include rollback/stop-loss thresholds in testing budgets to limit downside

Example use cases

• Shopify product page to generate a ROAS-focused test-then-scale plan with remarketing funnels
• SaaS demo-request landing page to define lead KPIs, conversion events, and a low-CPA channel split
• Amazon listing to map search-intent ads and ASIN-level bidding strategy while preserving margin
• New product landing to produce a cross-channel launch brief with creative test matrix and tracking checklist
• DSP brief for brand awareness with frequency governance and audience exclusions