social-media-optimizer_skill

Overview

This skill helps content creators optimize social media posts for Chinese platforms (WeChat Official Accounts, Xiaohongshu, Zhihu, Bilibili, Douyin/Kuaishou, Weibo). It provides platform-specific suggestions to increase reach, engagement, and conversion through headline, visual, structure, tagging, timing, and interaction improvements. Recommendations are data-informed and actionable for immediate iteration.

How this skill works

The skill inspects a given piece of content (title, cover/image, body text, video description, tags, and intended platform) and evaluates five core dimensions: headline, visual assets, content structure, platform fit, and interaction design. It produces a numeric score per dimension, concrete issues, optimized alternatives, and a prioritized action plan with expected impact estimates. It also offers cross-platform adaptation notes to repurpose one source into multiple formats.

When to use it

• Preparing a new post or video and needing platform-specific optimization
• Repurposing a long-form article into short-video or card-based formats
• Diagnosing low reach or engagement on a recent publish
• Creating a content plan for multi-platform distribution
• A/B testing headlines, thumbnails, or posting times

Best practices

• Prioritize platform-specific formats — don’t post identical copy everywhere
• Lead with a clear value or hook in the first 3 seconds or 100 characters
• Use high-contrast, readable cover images and maintain visual consistency
• Reply promptly to early comments to boost initial engagement
• Measure and iterate: track open/read/play rates, completion, and conversion
• Balance optimization with content quality — authenticity maintains long-term growth

Example use cases

• Optimize a WeChat article title, cover and opening paragraph to raise open rate
• Convert a 1,500-word article into Xiaohongshu carousel + short post with tags
• Improve a Bilibili video’s first 10 seconds, thumbnail and timestamps to increase completion
• Audit a Douyin short for thumbnail, hook, and caption to raise completion and shares
• Create a cross-platform adaptation checklist for a product launch