seo-competitor-analysis_skill

Overview

This skill performs deep SEO competitor analysis to help you discover ranking opportunities and improve organic visibility. It automates competitor discovery, keyword and backlink checks, and content gap mapping. The output is a structured, actionable report you can use to prioritize SEO work and content updates.

How this skill works

The skill first identifies top-ranking competitor domains for the target site and its primary keywords. It then gathers ranking keywords, on-page content, and backlink profiles using web searches and page fetches, and optionally uses a browser for JavaScript-heavy pages. Finally, it compares your content to competitors to surface content gaps and produces a clear report with prioritized recommendations.

When to use it

• Launching a new site or content vertical and you need competitive keyword targets
• Improving rankings for underperforming pages by analyzing competitor tactics
• Planning a content calendar driven by gaps and high-opportunity keywords
• Recovering traffic declines by investigating competitor backlink or content changes
• Validating SEO strategy before reallocating resources or hiring an agency

Best practices

• Provide a clear target domain and seed keywords to improve competitor discovery accuracy
• Use exported competitor lists and CSVs to track progress across audits
• Combine keyword volume and intent with difficulty metrics to prioritize targets
• Fetch full page content for top competitors to enable thorough content gap analysis
• Run audits periodically (monthly or quarterly) to catch ranking and backlink changes

Example use cases

• Find high-opportunity keywords competitors rank for but you don’t, then create targeted content briefs
• Analyze competitor backlinks to identify link-building prospects and outreach targets
• Map competitor content structure to design topic clusters for your site
• Generate an executive summary and prioritized tasks for an SEO sprint or agency handoff
• Validate whether a content update or new page could outrank current top results