seo-audit-suite_skill

Overview

This skill is a comprehensive SEO and GEO audit toolkit for OpenClaw agents that inspects on-page, technical, competitor, and AI-search readiness factors and generates client-ready reports. It crawls sites, scores multiple SEO categories, tracks keyword rankings over time, and outputs JSON summaries plus Markdown/HTML reports and PDFs. Use it to find issues, prioritize fixes, monitor progress, and prepare deliverables for clients.

How this skill works

The suite runs automated crawls and checks across on-page elements (title, meta, headers, schema, images, links), technical infrastructure (PageSpeed Core Web Vitals, HTTPS, robots, sitemap, redirects), and GEO signals for AI-driven search results. It compares pages to competitors, stores time-series keyword positions, computes weighted scores per category, and produces prioritized recommendations. Reports and audit snapshots are stored in a local workspace and can be scheduled for recurring runs.

When to use it

• Perform a full website audit to find on-page and technical SEO issues
• Evaluate a page or site for readiness for AI/Generative search (GEO)
• Analyze competitors for content gaps and benchmarking
• Track keyword rankings and get alerts on major changes
• Generate client-ready PDF/Markdown reports and monthly progress summaries

Best practices

• Run an initial full audit, then schedule weekly technical and monthly full audits for trend tracking
• Provide API keys (PageSpeed, Search Console) for richer speed and search data
• Focus fixes by priority score: high-impact technical and content issues first
• Maintain the workspace directory for historical comparisons and repeatable reporting
• Use competitor analysis to identify content gaps before expanding target topics

Example use cases

• Agency delivers a monthly SEO + GEO report for a local business and monitors improvements
• Site owner runs technical audit to resolve core web vitals and reduce redirect chains
• Product team benchmarks top ranking competitors to plan content that fills gaps
• SEO specialist tracks keyword performance daily and alerts on sudden drops
• Content team optimizes pages for AI answers by adding FAQ schema and concise lead answers