market-research-agent_skill

Overview

This skill performs structured market research for any industry, competitor, or business opportunity using a proven framework. It delivers market sizing, trend analysis, competitor mapping, customer segmentation, SWOT and Porter's Five Forces, and practical go-to-market guidance. Outputs separate facts from estimates and highlight assumptions and research gaps.

How this skill works

The agent collects secondary data and synthesizes it into defined sections: market overview, competitive landscape, customer analysis, SWOT, and Porter’s Five Forces. It produces quantitative estimates (TAM/SAM/SOM), trend lists, and a competitor matrix, citing assumptions and noting where primary research is required. Final deliverables include prioritized recommendations and suggested next steps for validation.

When to use it

• Evaluating a new product or feature-market fit
• Preparing an investor memo or pitch deck
• Assessing acquisition or partnership targets
• Entering a new geographic market or vertical
• Benchmarking competitors before strategy shifts

Best practices

• Define market boundaries clearly before sizing (product, geography, customer type)
• State all assumptions and provide ranges for estimates
• Use multiple sources for key stats and flag primary-research needs
• Produce a concise competitor matrix with price/features/positioning
• Prioritize top 3 opportunities with rationale and required evidence

Example use cases

• Estimate TAM/SAM/SOM for launching a B2B SaaS in healthcare in North America
• Map direct and indirect competitors for a consumer fintech app
• Identify customer segments and buying criteria for a premium hardware product
• Run a 1-week rapid scan to validate a new vertical before pilot investment
• Produce a go-to-market plan and recommended channels for a seed-stage startup