lead-gen-crm_skill

Overview

This skill provides an end-to-end lead generation and CRM pipeline automation for OpenClaw agents. It discovers prospects from web searches and directories, enriches contact and company data, scores and qualifies leads, pushes records to popular CRMs, and runs automated email outreach sequences with follow-ups. It is designed to streamline discovery-to-deal workflows while enforcing compliance and human approval before sending outreach.

How this skill works

The skill runs discovery jobs (searches, directory parsing, or basic scraping) to create raw lead records, then enriches those records with emails, company metadata, and social profiles. A configurable scoring engine qualifies leads into a pipeline folder. Qualified leads can be pushed to HubSpot, Pipedrive, Zoho, or exported as CSV. Outreach campaigns use template-driven, multi-step sequences with tracking, rate limiting, and auto-pause on replies.

When to use it

• Finding new prospects matching your ideal customer profile
• Enriching raw leads with verified emails and company info
• Pushing qualified leads into HubSpot, Pipedrive, or Zoho
• Setting up multi-step email outreach with follow-ups
• Scoring and qualifying leads to prioritize sales effort
• Automating pipeline reports and routine follow-ups

Best practices

• Always run outreach with --dry-run and require explicit human approval before sending
• Configure API keys and rate limits in config.json to protect deliverability
• Customize scoring criteria to reflect your ICP and update thresholds regularly
• Include unsubscribe links and follow CAN-SPAM/GDPR rules in every template
• Limit daily sends and remove bounced addresses automatically
• Use personalization hooks and short, clear subject lines for higher engagement

Example use cases

• Run a daily discovery for "shopify store owner" and enrich new results overnight
• Score enriched leads and push high-scoring prospects to HubSpot as contacts + deals
• Create a 3-step outreach campaign with personalized templates and auto-pause on reply
• Export qualified leads to CSV for a partner CRM import or manual review
• Schedule weekly pipeline reports to track conversion and campaign performance