firm-market-research-pack_skill

Overview

This skill provides a complete market research and competitive intelligence pack for firms of any size. It bundles six tools to run competitive analysis, market sizing (TAM/SAM/SOM), financial benchmarking, structured web-based research, professional report generation, and continuous competitor monitoring. Outputs are formatted for cross-department use — CEO, CFO, CTO, Marketing, Sales, Legal, and HR.

How this skill works

Each tool focuses on a specific research task and can be run independently or combined into a workflow. The competitive analysis creates feature matrices, SWOTs, and positioning maps; market sizing runs top-down and bottom-up TAM/SAM/SOM estimates; financial benchmarking compares unit economics and pricing; web research gathers OSINT from specified sources; report generation compiles findings into a professional Markdown report; monitoring tracks ongoing competitor signals. Inputs include sector, geography, competitor lists, metrics, and watch attributes to tailor outputs.

When to use it

• Assess new market entry or expansion strategy
• Build competitive battlecards for sales and product teams
• Estimate market size for pitch decks and financial planning
• Benchmark pricing, CAC, LTV and other unit economics
• Automate monitoring of competitor moves, funding, headcount, and pricing

Best practices

• Provide a clear sector and geography to focus data collection and reduce noise
• Combine top-down and bottom-up sizing for conservative and aggressive scenarios
• Standardize competitor lists and metric definitions before benchmarking to ensure comparability
• Use web_research with a short list of trusted sources for higher signal-to-noise ratio
• Run monitoring as an ongoing process and export periodic report snapshots for stakeholders

Example use cases

• Pre-launch market assessment: TAM/SAM/SOM plus target customer segments and positioning map
• Investor-ready materials: financial benchmark tables and a concise executive report
• Sales enablement: competitive feature matrix and battlecards for objection handling
• Product strategy: feature gap analysis and technology landscape for roadmap prioritization
• Continuous intel: add competitors to monitoring to get alerts on pricing, funding, or hiring changes