content-marketing_skill

Overview

This skill helps plan, create, and distribute content with clear editorial calendars, funnel-aligned strategy, and repeatable repurposing workflows. It organizes ideas, tracks performance, and preserves brand voice so every piece moves an audience toward conversion.

How this skill works

With your permission the skill stores a local workspace (~/content-marketing/) containing strategy memory, an editorial calendar, a content bank, and analytics notes. It guides you to align every asset to a funnel stage, generate multiple formats from one core idea, and follow a distribution-first process. Storage is optional — the skill still provides ideation, planning, and tactical workflows without saving data.

When to use it

• You need an editorial calendar and repeatable publishing rhythm.
• You want to align topics and content formats to funnel stages (TOFU/MOFU/BOFU).
• You need systematic repurposing to get more value from pillar content.
• You want to maintain consistent brand voice across channels.
• You need a workflow that prioritizes distribution and measurable outcomes.

Best practices

• Always map each piece to a single funnel stage before ideation.
• Build one core long-form asset and repurpose into 3–5 social posts, an email section, and visuals.
• Treat the editorial calendar as authoritative: track dates, status, type, and channels.
• Allocate ~80% of effort to distribution: cross-post, engage, and refresh evergreen pieces.
• Keep a content bank of 10+ ideas and review analytics to retire low-performing topics.

Example use cases

• Create a month-long editorial calendar that mixes TOFU, MOFU, and BOFU content.
• Turn a long-form blog post into a video, five social posts, and a newsletter segment.
• Audit voice and produce a short reference (tone, words to use/avoid, sample lines).
• Run a republishing plan for evergreen articles based on performance metrics.
• Build a content-bank from audience questions and competitor gaps for consistent ideas.