content-engine_skill

Overview

This skill builds a full-stack content creation pipeline from topic research to publish-ready posts and promotion. It analyzes top-ranking competitor articles, finds content gaps, drafts SEO-optimized copy in your brand voice, formats for common CMSs, and generates platform-specific social posts. Use it to replace manual chaining of research, writing, optimization, formatting, and social scheduling into a single workflow.

How this skill works

When given a topic or keyword, the skill runs a multi-phase pipeline: competitor research and content-gap analysis, outline and draft generation with brand-voice checks, SEO and readability optimization, CMS-specific formatting and frontmatter, and platform-tailored promotional posts. Each phase can run independently or as an end-to-end flow. Outputs include a research brief, Markdown draft, optimization report, CMS-ready files or publish action, and a promotion kit for LinkedIn, Twitter/X, Reddit, and newsletter blurbs.

When to use it

• Write a new SEO-optimized blog post from a keyword or topic
• Audit and optimize an existing article for search and readability
• Generate CMS-ready Markdown or HTML for WordPress, Ghost, Hugo, Jekyll, or Notion
• Create platform-specific social posts and a promotion kit for a published article
• Build a short-term content calendar based on niche research and competitor gaps

Best practices

• Provide target keywords and any existing content or sitemap for precise internal-link suggestions
• On first use, supply brand voice guidance and audience details to lock tone and formatting preferences
• Approve the generated outline before deep drafting if you want editorial control
• Use the research brief to confirm recommended angle and word count before writing
• Supply CMS credentials only if you want direct publishing; otherwise export files and review locally

Example use cases

• Full pipeline: “Write a 1,200-word blog post about zero-trust for SaaS platforms” — runs research → draft → optimize → format → promote
• Research-only: “Analyze top results for ‘headless CMS SEO’” — returns competitor list, PAA, and gap opportunities
• Optimize-only: “Improve this draft for keyword ‘API rate limiting’” — returns meta, title, readability fixes, and link suggestions
• Promote-only: “Create social posts for this URL” — returns LinkedIn, Twitter/X, Reddit copy and newsletter blurb
• Content calendar: “Give me 6 topic ideas for next month in fintech with publish dates” — returns keyword targets, volume clues, difficulty, and schedule