competitor-analysis-report_skill

Overview

This skill generates structured, client-ready competitive analysis reports that include feature comparisons, pricing analysis, SWOT, and strategic recommendations. It automates research, compiles findings into Markdown and HTML, and produces spreadsheet-ready matrices and an executive summary. Use it to deliver consistent, presentation-quality competitive intelligence quickly.

How this skill works

The skill accepts a primary product and 2–5 competitors or a brief input file, then researches each company using publicly available sources to extract product overviews, features, pricing, target markets, positioning, and recent changes. It builds a feature comparison matrix (minimum 10 features), a pricing table, per-competitor SWOTs, a market positioning map, and prioritized recommendations, then writes outputs to a structured output folder in Markdown, HTML, CSV, and an executive summary. All assumptions are labeled and sources are listed in the appendix.

When to use it

• Preparing market research or pitch materials for investors or executives
• Benchmarking your product against direct competitors before roadmap planning
• Validating pricing strategy and identifying value gaps
• Creating client deliverables for competitive intelligence engagements
• Monitoring new entrants or major competitor moves

Best practices

• Provide the exact product name and 2–5 competitors for focused results
• Review and approve labeled assumptions before presenting to stakeholders
• Use the feature matrix as a living document and update quarterly
• Cross-check pricing and recent changes against official vendor pages
• Customize recommendations to your target segment and measurable KPIs

Example use cases

• A SaaS founder comparing three rivals to prioritize a 90-day roadmap
• A product manager preparing a pricing repositioning brief for leadership
• An agency delivering a competitive intelligence pack to a new client
• A strategy team scanning the market for acquisition targets
• A marketing team creating messaging that exploits competitor weaknesses