vsl-funnel_skill

Overview

This skill turns Claude into a Video Sales Letter (VSL) funnel architect that designs, optimizes, and deploys high-converting long-form video funnels. It focuses on VSL pages, order pages, upsells, and thank-you flows for info products, courses, and coaching priced $97–$2,000. The goal is measurable lift in watch-to-click and visitor-to-purchase rates through UI/UX, performance, and copy tactics.

How this skill works

The skill inspects VSL page structure, video player behavior, and timed CTA logic to enforce autoplay, muted mobile behavior, and delayed CTA reveal. It evaluates order page elements like payment form, guarantee, and testimonials and recommends one-click upsell implementations. It produces production-ready HTML/CSS patterns, snippet-level JavaScript for timed CTAs, and A/B test plans for conversion optimization.

When to use it

• Launching a new info product, course, or coaching offer priced $97–$2,000
• Replacing long-form sales copy with a single, persuasive VSL
• Optimizing an existing funnel for mobile playback and page speed
• Building a fast, minimal landing page with a timed CTA reveal
• Testing upsell sequences and one-click offers after purchase

Best practices

• Keep the VSL page minimal: headline, centered video, single CTA, no navigation
• Use a privacy-friendly, ad-free player (Wistia, Vimeo Pro, Bunny Stream) and avoid YouTube embeds
• Autoplay muted on load and prompt unmute on mobile; reveal the CTA after a timed percentage of the video
• Design order pages with clear guarantees, testimonials, and a single primary action to reduce friction
• Measure key conversion benchmarks and run structured A/B tests (CTA timing, headline, checkout flow)

Example use cases

• Create a VSL page and order page for a $497 course using Bunny Stream and a one-step checkout
• Audit a live funnel to fix mobile autoplay issues, slow load times, and low watch rates
• Generate JavaScript + HTML snippets for a timed CTA that reveals after 60–80% of the video duration
• Design an upsell flow with a single-click purchase and limited-time countdown
• Produce a conversion-focused VSL script outline matched to a 18–20 minute video