funnel-strategy_skill

Overview

This skill defines a high-level funnel strategy before any pages or code are built. It guides decision-making around the funnel goal, target audience, price point, traffic source, and the end-to-end conversion path. Use it first to avoid building disconnected pages and to choose the right funnel type for your offer.

How this skill works

I run a short discovery sequence to collect business model, audience profile, traffic sources, conversion goal, and available assets. Based on those answers I generate a concise Funnel Blueprint that recommends funnel type, required pages, entry path, lead magnet, key objections to address, urgency mechanics, and a target conversion metric. The output is a practical roadmap you can hand to designers, copywriters, or developers.

When to use it

• Before designing or coding any landing pages or checkout flows
• When choosing between opt-in, tripwire, webinar, challenge, or application funnels
• If you need to align messaging with a specific traffic source (ads, SEO, email)
• When validating whether the price point requires a longer sales process
• When preparing creative briefs for copy, design, and email sequences

Best practices

• Match funnel complexity to price: low price = simpler funnel, high price = multi-step or application
• Define a single primary conversion goal and measure it with a clear success metric
• Design the entry page to match the traffic source intent (ads need hooks, SEO needs content)
• Document top 3 objections and answer them early in the funnel with proof and specifics
• Choose one urgency mechanism (scarcity, deadline, or exclusivity) and use it consistently

Example use cases

• A $19 digital guide: recommend an opt-in + tripwire funnel with 3 pages and an email follow-up
• A $497 course: recommend a webinar or direct-response funnel with replay and cart page
• A $3,500 coaching package: recommend an application funnel with pre-qualifier page and booking
• SaaS freemium: recommend a trial-to-paid funnel with onboarding and upgrade prompts
• E-commerce launch: recommend an ad-driven landing page, product page, checkout, and thank-you flow