funnel-select_skill

Overview

This skill recommends the optimal sales funnel type for a business by running a decision-tree over business model, price point, audience and goals. It returns a ranked recommendation with clear reasoning, a practical page list, and an estimated build time. Use it to choose the fastest, most conversion-friendly funnel architecture for a given offer.

How this skill works

The skill asks about the primary goal (lead gen, product sale, recruiting partners, complex sale), price tier, audience sophistication, and whether the sale is one-off or recurring. It steps through a decision tree to select a primary funnel and a secondary alternative, then generates the specific pages required and a realistic build-time estimate. The output includes conversion benchmarks and reasoning so you can compare tradeoffs quickly.

When to use it

• Choosing the right funnel before design and development
• Planning a campaign around a new product, course, or community
• Deciding whether to prioritize lead capture or direct sales
• Evaluating funnel options for different price points
• Preparing a scope and timeline for a funnel build

Best practices

• Start with the primary business goal and price tier — those drive the best-fit funnel
• Align funnel complexity to traffic quality and budget (higher-ticket needs qualification)
• Include segmentation early (quiz/opt-in with tags) to improve downstream conversion
• Design mobile-first pages, fast load times, and focused CTAs to reach benchmarks
• Plan one immediate upsell or tripwire for low-ticket offers to increase LTV

Example use cases

• An author launching a book wants authority and pre-sales — Book funnel with a waitlist
• A SaaS founder offering trials and converting to paid — SaaS funnel with trial signup and onboarding flow
• A consultant selling $3k packages who needs qualification — Application funnel with a pre-call form
• An e-commerce brand selling $30 items and pushing immediate add-ons — Tripwire or E-commerce funnel
• A creator building community membership — Membership or Group funnel with onboarding sequence