conversion-audit_skill

Overview

This skill is a comprehensive funnel audit framework that inspects landing pages and multi-step funnels to find conversion killers, missed opportunities, and quick wins. It produces a scored report and prioritized recommendations so teams can improve conversion rate, speed up testing, and reduce churn. The output includes an overall score, top quick wins, strategic improvements, what's working, and suggested A/B tests.

How this skill works

The audit rates ten weighted categories (headline, CTA, social proof, objections, design, mobile, speed, copy, trust, technical) to generate a 0–100 score. It runs a detailed checklist against each page element—UX, copy, performance, and tracking—and prioritizes fixes by impact and effort. The final report highlights under-15-minute quick wins, larger strategic changes, and test ideas mapped to measurable goals.

When to use it

• Before launching a new funnel to validate readiness
• When conversion rates are below expectation and root cause is unclear
• After a redesign to ensure core conversion elements remain intact
• Before a major paid acquisition campaign to maximize ROI
• When preparing a prioritized CRO roadmap for engineering and marketing

Best practices

• Score each category 1–10 and use the weighted total to prioritize work
• Start with high-impact, low-effort quick wins (CTAs, headline, assets)
• Back recommendations with screenshots, metrics, and expected uplift
• Include development effort estimates and required assets for each fix
• Convert findings into 1–3 A/B tests and measure with clear KPIs

Example use cases

• Audit a lead-gen landing page to find why CTRs are low
• Assess a checkout flow to reduce cart abandonment
• Evaluate mobile responsiveness and touch targets before a campaign
• Review product pages to increase demo requests or trial signups
• Prepare a prioritized roadmap for a CRO sprint with engineering