seo-local_skill

Overview

This skill creates high-impact Google Business Profile (GBP) posts and local SEO content designed to increase Map Pack visibility and drive local conversions. It produces a consistent content cadence, localized copy, image guidance, and CTAs tailored to local search intent. Use it to build post calendars, offers, events, and neighborhood-focused updates that boost clicks, calls, and bookings.

How this skill works

The skill generates GBP-ready posts using proven post types (What’s New, Offers, Events) and the “Perfect GBP Post” structure: hook, 150–300 word body with geographic keywords, original image guidance, and a clear CTA. It also recommends a weekly content calendar, local keyword suggestions, and a quality checklist to ensure each post signals relevance to Google and appeals to local searchers.

When to use it

• When you need regular GBP posts to improve Map Pack rankings
• To create time-limited offers or new-client specials for local audiences
• When promoting local events, workshops, or community appearances
• To build a GBP content calendar for consistent freshness signals
• When you need copy and image guidance that emphasizes neighborhood relevance

Best practices

• Start posts with a strong local hook and place the most important info in the first 80 characters
• Include neighborhood, landmark, or city names naturally in the body copy
• Use original, geotagged photos showing real work, staff, or the storefront — avoid stock images
• Choose a single clear CTA per post (Call Now, Book, Get Offer) and match the GBP button type
• Keep paragraphs short and mobile-friendly; 150–300 words for body copy works well
• Follow a cadence (e.g., Mon: tip, Wed: case study, Fri: offer) to maintain freshness signals

Example use cases

• AC repair shop: Monday maintenance tip mentioning neighborhoods, midweek case study with before/after photo, Friday limited-time inspection offer
• Dental practice: New patient special with Get Offer button and neighborhood-specific trust cues
• Local restaurant: Weekend event post promoting neighborhood tasting night with Book button and original photos
• Landscaping company: Seasonal offer for a specific suburb with geotagged project images and Call Now CTA