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mfwarren/entrepreneur-claude-skills

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Overview

This skill publishes, manages, and analyzes Meta (Facebook & Instagram) ad campaigns via the Marketing API. It includes a guided first-time setup for Business Manager, developer app, and access tokens, plus tools to upload assets, create campaigns, and review performance. The workflows prioritize reproducible, paused deployments for manual review and data-backed optimization suggestions.

How this skill works

The skill inspects your .env credentials and routes you to the appropriate workflow: setup, publish, analyze, or manage. For publishing it builds a JSON campaign config, uploads images, and creates campaign → ad set → creative → ad objects (all created paused). For analytics it queries account, campaign, ad set, and ad-level metrics, compares them to DTC benchmarks, and outputs recommendations and CSV exports.

When to use it

Set up or refresh Meta access tokens and connect your ad account
Create and publish a new campaign, ad set, or ad creative
Upload ad images and assemble Advantage+ creative variants
Check ROAS, CTR, CPM, CPA, or which ad is winning
Pause, resume, or list campaign statuses for management
Export campaign metrics to CSV for reporting or analysis

Best practices

Run guided setup first to avoid credential failures: populate META_ADS_ACCESS_TOKEN and META_ADS_ACCOUNT_ID in .env
Create campaigns paused for manual review before going live
Use the JSON config template to keep campaigns reproducible and versioned
Scale winners incrementally (+20–30% every 2–3 days) and duplicate winning ad sets for new audiences
Fix low CTR with new hooks/images; fix low conversions by testing landing pages
Let ad sets exit the learning phase (~50 conversions in 7 days) before major edits

Example use cases

Walk a new store owner through Business Manager, app setup, token exchange, and .env configuration
Publish a product-launch campaign with multiple images and primary text variants (created paused for review)
Run an account summary to compare current campaign performance against DTC benchmarks and get optimization actions
Pause or resume a campaign by ID from the management workflow
Export ad-level metrics to CSV for cross-channel reporting or spreadsheet analysis

FAQ

You need META_ADS_ACCESS_TOKEN and META_ADS_ACCOUNT_ID in your .env. For token refresh flows, include FACEBOOK_APP_ID and FACEBOOK_APP_SECRET.

Are campaigns published immediately?

No — campaigns and ads are created PAUSED by default so you can review and approve before going live.

How does the skill recommend optimizations?

It compares CTR, CPM, CPC, CPA, ROAS, and frequency to DTC benchmarks and suggests creative, targeting, bidding, or landing page actions.

1 skills

metaads

Ads

This skill helps you publish, manage, and analyze Meta ad campaigns with guided setup, performance insights, and automation.

AiAnalyticsApiAutomation+4