launch-execution_skill

Overview

This skill helps product teams craft launch copy, position products, and produce go-to-market materials using April Dunford's positioning framework and Airbnb-style product marketing. It turns product detail and customer insight into clear positioning, announcement copy, launch checklists, and distribution plans. Use it to speed execution and ensure every launch tells a compelling, customer-focused story.

How this skill works

The skill inspects your feature or product brief, target customer data, and competitive context, then maps those inputs to Dunford's five positioning components: who it's for, what it is, alternatives, unique value, and proof points. It outputs a concise positioning statement, an announcement structure (problem → solution → why it matters → get started), and a practical launch checklist with pre-launch, launch-day, and post-launch actions. You can iterate prompts to refine voice, channels, or proof metrics.

When to use it

• Launching a new product or major feature to customers
• Drafting announcement emails, in-app messages, or social posts
• Creating positioning docs for sales, support, or investors
• Planning distribution and monitoring for launch day
• Repositioning an existing product against new competitors

Best practices

• Start with a tight target-customer definition—specific beats broad
• Frame messaging around customer outcomes, not product specs
• List current alternatives honestly to clarify why customers would switch
• Include at least one measurable proof point or customer quote
• Prepare in-product and support materials before the public announcement

Example use cases

• Turn a product brief into a one-line value prop plus a full announcement email
• Create a positioning doc that sales can use to qualify leads
• Generate a launch-day checklist and a social calendar for distribution
• Draft an in-app message and help article that reduce support volume
• Rework messaging when a competitor releases a similar capability