prd-v09-launch-metrics_skill

Overview

This skill helps product and growth teams define launch success criteria and set up tracking during the PRD v0.9 Go-to-Market. It produces ready-to-use KPI- entries specialized for launch measurement, including targets, event mappings, dashboards, and action thresholds. Use it to convert launch goals into measurable, actionable metrics that guide day-by-day decision making.

How this skill works

On request, the skill inspects existing v0.3 outcome KPIs and the product type calibration to recommend launch-focused KPIs across the funnel: Reach, Acquisition, Activation, Retention, Revenue, and Referral. It outputs KPI- formatted entries with definitions, unit, source, timeframe targets (Day 1/7/30/90), tracking events, dashboard location, and red/yellow/green action thresholds. It also returns a checklist for tracking infrastructure and dashboard panels to make metrics visible and actionable.

When to use it

• When asking “How do we measure launch success?” or “launch KPIs”
• When preparing v0.9 GTM and needing concrete targets and tracking setup
• When configuring analytics, event schema, or launch dashboards
• When converting v0.3 outcome KPIs into launch-specific KPI- entries
• When you need automated alert thresholds and owner assignments

Best practices

• Focus on decision-driving metrics — each metric must imply an action
• Calibrate targets by product type (Fast Follow, Slice, Innovation)
• Track a small set of 10–15 core events rather than over-instrumenting
• Set explicit Day 1/7/30/90 targets and owners for each KPI
• Create a daily launch dashboard and automated alerts for red thresholds

Example use cases

• Generate KPI- entries for Website Visitors, Trial Signups, Activation Rate, Day-7 Retention, and Revenue Conversion
• Map event schema to analytics platform (e.g., signup_completed → Mixpanel; page_view → GA4)
• Produce dashboard layout and panel list for daily launch standups
• Create action thresholds tied to GTM channels so teams know when to pivot
• Validate v0.3 KPI links and produce evidence/baseline references for each launch target