prd-v03-outcome-definition_skill

Overview

This skill defines measurable success metrics (KPIs) tied to a product type during PRD v0.3 Commercial Model. It translates the v0.2 Product Type Classification into prioritized Tier 1–3 metrics, sets evidence-based targets, and links each KPI to downstream gates. Outputs are KPI- entries with definitions, targets, evidence sources, measurement cadence, and decision linkages.

How this skill works

On request, the skill consumes the Product Type Classification from v0.2 and selects metrics aligned to that type using the Metric Quality Hierarchy. It recommends both leading and lagging indicators, proposes evidence-based targets (benchmarks, competitor data, or internal baselines), and formats each result as KPI- entries with thresholds, evidence sources, measurement method, and downstream gate linkages. It flags anti-patterns and ensures at least one Tier 1 metric is present.

When to use it

• Defining success criteria during PRD v0.3 Commercial Model
• When asked “how do we measure success?” or “what metrics matter?”
• Setting KPI targets and go/no-go thresholds for a product initiative
• Translating product type classification into measurable outcomes
• Preparing KPI inputs for v0.5 Red Team or v0.9 GTM dashboards

Best practices

• Always include at least one Tier 1 (revenue/churn/LTV:CAC) metric
• Pair leading indicators (weekly) with lagging indicators (monthly) for early course correction
• Set targets from evidence: benchmarks, competitor data, or empirical baselines—avoid arbitrary round numbers
• Map each KPI to a downstream decision gate (e.g., v0.5 Red Team kill criteria)
• Avoid Tier 3 vanity metrics unless correlated to Tier 1/2 outcomes

Example use cases

• Clone product: produce KPI- entries for feature parity, time-to-first-value vs leader, and price delta targets
• Undercut strategy: define price-per-unit targets, niche conversion rate, and CAC thresholds tied to target segment
• Wrapper/integration: set KPI for time saved per workflow, integration adoption rate, and API reliability with measurement methods
• Innovation play: define education→activation conversion, behavioral change rate, and reference-customer targets for early validation
• GTM prep: export KPI-entries into launch dashboard and v0.5 Red Team kill rules