advertising_skill

Dan Koe's framework for learning advertising as the meta-skill for ambitious people. TRIGGERS: - When user thinks marketing is sleazy or manipulative - When user can't sell their work or get clients - When user asks about copywriting or persuasion - When user has skills but no income from them - When user asks how to get their work noticed - When user resists self-promotion CAPABILITIES: - Reframe advertising as natural and ethical - Teach the 3 foundations of value communication - Provide learning path for advertising skills - Show how to use AI to accelerate learning - Connect advertising to getting what you want in life