positioning-angles-therapy_skill

Overview

This skill finds CRPO-compliant positioning angles for therapy services that differentiate without overpromising. It delivers 3–5 therapy-appropriate positioning options with headline directions, practical use cases, and a compliance check to ensure all claims are factual and verifiable.

How this skill works

Given a therapy service or page prompt, the skill maps audience frustrations, competitive alternatives, and the therapist's real mechanisms to produce distinct angles. Each angle includes a one-sentence positioning line, the psychology behind it, a sample headline direction, target use conditions, and a CRPO compliance confirmation.

When to use it

• Creating service pages or landing pages for therapy offerings
• Crafting offers or hooks when copy isn’t converting
• Deciding which client segment to target (e.g., young men, professionals, students)
• Optimizing paid ads or organic headlines for clarity and compliance
• Prioritizing messaging when you have limited copy real estate

Best practices

• Keep claims process-focused (tools, support, understanding) not outcome-promising
• Include verifiable specifics: credentials, availability, modalities, and geography
• Test one angle at a time with consistent CTAs and tracking
• Use audience-specific language—avoid vague superlatives
• Document availability and credential proof for compliance checks

Example use cases

• A therapy landing page that needs a clear primary headline and two supporting subheads
• Ad copy for same-week virtual therapy targeting busy professionals
• Service page targeting young men that needs a relatable positioning statement
• Conversion audit when existing copy isn’t producing bookings
• Selecting a primary angle before running direct-response copywriting