lead-magnet-therapy_skill

Overview

This skill creates CRPO-compliant lead magnets for therapy practices that grow email lists without crossing ethical boundaries. It generates educational concepts like decision frameworks, skill-building worksheets, mini-courses, and resource libraries that provide genuine value while avoiding diagnostics or outcome promises. Use it when planning top-of-funnel content to capture leads in a safe, professional way.

How this skill works

Give the trigger (create lead magnet, build email list, free resource ideas, content upgrade concepts) and the target audience, and the skill returns compliant lead magnet concepts, structural outlines, delivery formats, and short landing page/email copy. It flags and removes any diagnostic-style elements, self-scoring tests, outcome promises, and testimonials to ensure CRPO alignment. Each concept includes CRPO compliance notes and suggested next steps for design and promotion.

When to use it

• Planning a free guide or PDF to capture emails without risking ethical violations
• Designing a content upgrade (worksheet, checklist, or mini-course) for a blog post
• Creating a resource library or explainer that educates rather than diagnoses
• Developing a workshop or video + workbook bundle for lead capture
• Refreshing landing page and email sequence to improve opt-ins safely

Best practices

• Focus on education and self-reflection — never provide scoring, diagnosis, or promises of outcomes
• Label materials clearly as educational resources and include a brief disclaimer and crisis contacts
• Include practical, actionable skills (grounding, brief ACT exercises) and clear next steps
• Avoid client stories or testimonials; use anonymized patterns or your own practitioner perspective if needed
• Gate high-value content with an email form but make the value explicit on the landing page

Example use cases

• One-page PDF: '5-Minute Anxiety Reset' with three grounding techniques and usage notes
• Decision framework: 'Is Therapy Right for You?' (5–7 page PDF) that helps with decisions, not diagnoses
• Five-day email mini-course: 'Understanding Anxiety' teaching concepts, tools, and when to seek help
• Video workshop + workbook: 'Values Clarification' to drive engagement and capture emails
• Resource library: 'Ontario Mental Health Resource Guide' with crisis numbers, apps, and how to find CRPO therapists