market-research_skill

Overview

This skill conducts end-to-end market research to deliver clear, actionable intelligence about industries, competitors, customers, trends, and regulation. It produces structured reports, competitor profiles, trend assessments, and buyer personas tailored to your desired research depth. Use it to validate opportunities, shape strategy, or prepare investor and product decisions.

How this skill works

I define the market scope, collect data from reputable sources, and apply frameworks (industry sizing, Porter’s Five Forces, SWOT, trend impact). Research combines web research, competitive intelligence, and quantitative analysis when data is available. Outputs include executive summaries, industry overviews, competitive maps, customer segments, regulatory summaries, and prioritized recommendations.

When to use it

• You need a market entry or expansion assessment.
• Preparing a competitor landscape or product positioning analysis.
• Validating market size, growth, and opportunity areas.
• Understanding customer segments, pain points, and buyer journeys.
• Evaluating regulatory or compliance risks for a market.

Best practices

• Define a clear scope and target audience before starting research.
• Specify desired depth (quick, standard, deep) and any preferred sources.
• Request primary research (surveys/interviews) when decisions require high confidence.
• Cross-validate key data from at least two independent sources.
• Ask for deliverable format (summary, slide deck, or full report) and key questions to prioritize.

Example use cases

• Market entry brief for launching a SaaS product in a new country, including sizing, regulations, and go-to-market recommendations.
• Competitive landscape and positioning map for a new consumer brand to identify white-space opportunities.
• Trend analysis report on AI adoption in healthcare with impact assessment and timelines.
• Buyer persona and voice-of-customer summary for improving product-market fit and messaging.
• Regulatory landscape review for fintech compliance and licensing requirements.